
London’s Homebuilding Crisis: Policy Challenges, Market Pressures and Solutions
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30 October, 2025 · 5 min read
The scale of the crisis has now been recognised by the government. On 23rd October, the Housing Secretary and the Mayor of London announced a package of policies aimed at kickstarting residential development. These include:
These measures appear modest individually and have led to some disappointment in the market. However, our calculations show that acting together, they substantially increase viability, particularly for schemes in lower-value areas where deliverability has been weakest. Their impact should be substantial in the medium term.
However, a wider rethink of the housing model will be needed if London is in any hope of delivering in line with recent trends, let alone its targets.
It is also important to note, too, that none of the above measures apply to Purpose Built Student Accommodation (PBSA) and Co-Living – the two uses that are currently most viable in the capital, and have the greatest potential to deliver affordable housing in the short-term.
London is a very different housing market from the rest of the UK. Land values and end values are higher, but so are build costs; high-rise buildings and smaller flats account for a higher proportion of delivery; and affordable housing is expected to be delivered on a scale unmatched elsewhere in Britain.
Moreover, over the past few decades, London has accounted for a higher proportion of UK delivery than has been historically typical, making it far more critical to national housing goals – a situation that is not sustainable given market shifts and regulatory burdens.
Together, this means that London needs a different policy approach than the rest of the country, one that is essential if its contribution to overall national housing goals is to be reinstated. Our suggestions include:

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